Thinking Apples

Wednesday, February 25, 2009

A true story...


A lady in a faded gingham dress and her husband, dressed in a homespun threadbare suit, stepped off the train in Boston, and walked timidly without an appointment into the president's outer office at Harvard.

The secretary could see that the people were not from Boston, and probably didn't even deserve to be in Cambridge. She frowned. "We want to see the president", the man said softly.

"He'll be busy all day," the secretary snapped. "We'll wait," the lady replied.

For hours, the secretary ignored them, hoping that the couple would finally become discouraged and go away.

They didn't. And the secretary grew frustrated and finally decided to disturb the president, even though it was a chore she always regretted to do.

"Maybe if they just see you for a few minutes, they'll leave," she told him. And he sighed in exasperation and nodded.

Someone of his importance obviously didn't have the time to
spend with them, but he detested gingham dresses and Homespun suits cluttering up his outer office.

The president, stern-faced with dignity, strutted toward the couple. The lady told him, "We had a son that attended Harvard for one year. He loved Harvard. He was happy here. But about a year ago, he was accidentally killed. And my husband and I would like to erect a memorial to him, somewhere on campus".

The president wasn't touched he was shocked. "Madam," he said gruffly, "we can't put up a statue for every person who attended Harvard and died. If we did, this place would look like a cemetery."

"Oh, no," the lady explained quickly, "We don't want to erect a statue. We thought we would like to give a building to Harvard.

The president rolled his eyes. He glanced at the gingham dress and homespun suit, then exclaimed, "A building! Do you have any earthly idea how much a building costs?

We have over seven and a half million dollars in the physical
plant at Harvard".

For a moment the lady was silent. The president was pleased. He could get rid of them now.

And the lady turned to her husband and said quietly, "Is that all it costs to start a University? Why don't we just start our own?"

Her husband nodded. The president's face wilted in confusion and bewilderment.

And Mr. and Mrs. Leland Stanford walked away, traveling to Palo Alto, California where they established the University that bears their name, a memorial to a son that Harvard no longer cared about.


You can't judge a book by the cover.... 
Don't look at people with your eyes....
Look at them with your heart...

Thursday, August 16, 2007

Stay Hungry, Stay Foolish

This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.

check out the video version at http://news-service.stanford.edu/news/2005/june15/videos/51.html

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.

It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My second story is about love and loss.

I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.

I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.

My third story is about death.

When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.

This was the closest I've been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

Thank you all very much.

Thursday, August 2, 2007

I WILL WAIT

A big flood hit a village. Everyone was evacuated and
fled for safety, except for one man who said, “God will
save me. I have faith.” As the water level rose, a jeep
came to rescue him but he refused help and said, “God
will save me. I have faith.” As the water level rose
further, he went up to the second story, and a boat
came to help him. Again he refused to go saying, “God
will save me. I have faith.” The water kept rising and
finally he climbed to the roof. A helicopter came to
rescue him, but he said, “God will save me. I have
faith.” Finally he drowned. When he came face to face
with his Maker he angrily commented, “I have complete
faith in you. Why did you ignore my prayers and let me
drown?” The Lord replied, “Who do you think sent the
jeep, the boat, and the helicopter?”

THE EAGLE AND THE OYSTER

Once there were two eggs discussing what they wanted to
be when they hatched. The first egg said, “I want to be
an oyster when I hatch. An oyster just lay in the water
and never has to make any decisions. The currents of
the ocean move it about, so it doesn’t have to plan.
The ocean water passing by brings its food. Whatever
the ocean provides is what the oyster receives, no
more, no less.” The first egg continued, “That’s the
life for me. It may be limited, but there are no
decisions and no responsibilities. There is a secured
existence controlled only by the ocean.”

The second egg said, “That’s not the life for me. I
wish to be an eagle. An eagle is free to go where it
wants and to do as it pleases. Of course it is
responsible for hunting its own food and making
survival decisions, but it is also free to fly as high
as the mountains.” The second egg continued, “The eagle
is in control, instead of being controlled by others. I
want no limits placed on me, nor do I want to be a
slave of the ocean. Consequently, I am willing to
expend the effort required to live the life of an
eagle.”

DON’T LET ANYBODY STEAL YOUR DREAM

Dexter Yager turned down a scholarship to Yale
University because he wanted to start his own free
enterprise business. He started with a jug of Kool-Aid
business and moved on to selling cars. He was involved
in a few other ventures but without much success.
Dexter and his wife, Birdie were later introduced to a
network marketing business in November 1965. With sheer
determination and commitment they built one of the most
successful and largest network in the world. Today,
they have achieved the highest possible level in their
network marketing business and have helped thousands of
people become successful. They have indeed achieved
their dreams of financial independence, and helping
people around the world to have a taste of freedom.
Dexter’s favorite saying is, “Don’t let anybody steal
your dream.”

BLIND GOLF

Ben Hogan was one of the greatest golfers of all time.
One day he was approached by a blind man, who praised
him for his great skill of golf! Ben Hogan asked the
blind man what he could do for him. The blind man said
that it was his life long dream to play a round of golf
with the great Ben Hogan. He added that he also wanted
to have a bet with Ben. Ben was of course hesitant
about the bet since there was no way that the blind man
was going to beat him. He did not want to win money
from a blind man. But the blind man kept on insisting,
and eventually Ben agreed to the bet. Ben looked at the
blind man and asked, “What time shall we play today?”
To which the blind man replied, “I will meet you at
this golf course at 9.00 pm tonight!”

TWO PATIENTS AT THE HOSPITAL

There were two patients in a small hospital room. They
were Tom and Bob. The room has only one window, and it
happened that Tom’s bed was by the window. Everyday,
Tom would relate to Bob about the beauty of the outside
world he saw through the window. He told Bob about the
trees with green leafs, the flowers blooming, the
weather, the children playing outside, and cars passing
by. This kept Bob entertained since he was unable to
see it for himself. However, as time went by, Bob
became envious of Tom. He thought to himself, how nice
it would be if he could see everything for himself. One
night, Tom was very sick, and he asked Bob to call for
help. Bob could have shouted for assistance, but he did
not do so. He secretly wished that Tom would die, so
that he could occupy the bed by the window. Tom did
die, and Bob was moved to the bed beside the window.
Bob was excited now that he had the opportunity to see
the outside world with his own eyes. However, to his
utter shock, the only view he got was a brick wall. He
realized that he had lost a true friend in Tom, but it
was too late now!